BACKGROUND

Every year, over 20 million Indians all over the world dance to the Dandiya rhythm - over 50 million dance to Western/Latin rhythm. With such a potential target audience, this project has the potential to be a mainstream hit much bigger than ’Bend It Like Beckam’, ‘The NameSake’,..

DHALSA has a UNIQUE Business Plan that almost guarantees distribution interest and ROI. The publicity campaign for the global launch of the 'DHALSA' songs and dance which will be launched shortly, accompanied by the media support and (free) dance instructions in multiple cities will fuel public interest in this blockbuster drama musical. 

The hunger for musicals due to the non existence of any inventory in this genre was recently demonstrated by the figures released for Hanna Montana's 'Best Of Both Worlds' concert musical.

PROJECT DETAILS

Title: DHALSA

Genre: Music/ Drama

Language: English/ Hindi

Target Market: English/ Hindi speaking population of the world

Duration: Six weeks filming

Location: Manhattan, New York and New Jersey

Budget: $1.2 Million

LOG LINE

The movie ‘Dhalsa’ reflects the challenges faced by (Asian) Immigrant Workers as they settle in the US and the cross cultural challenges faced by the children of Immigrants who have been resident in the US for many years.
                                   

REVENUE SOURCES

• Worldwide theatrical release ( USA , UK , Australia , India , China and other countries)

• DVD

• On-Demand

• Cable/ Satellite
• Online
• In-Flight and other mediums

REVENUE SHARING

Percentage of profits for investors can be negotiated

EXPERCTED RETURNS

• 2- 3 times the investment for an Average Film

• 5 - 10 times the investment for a  Good Film

• 20- 30 times the investment for an Very Good Film
• The sky's the limit for an Excellent Film

PLAN OF ACTION

• The Movie Script, Original Music, Songs and Dance steps have been completed.

• We have begun pre-production and final recording of songs.

• Once the funding is secured, the movie production will be completed in 6 months.

• We aim to showcase this  at all major film festivals and various film markets.

• We have a robust marketing plan to promote the songs and unique dance style developed for the movie.